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Creativity, imagination, and confidence seem to be attributes you need to possess to make your video Fresh. To bring a new outlook and perspective, to paint a magnificent work of art with the lens. As my dude Steph said "Kanye West says what everyone wants to say", well to me, Mr. West visually does what most inspiring upcoming youngstas want to do with music videos. From Amazing, Stronger, Paranoid, Heartless, to the very beginning with Through the Wire. Mr. West has opened up the minds of many, with the help of Hype and Nabil.
To keep my skills sharp this summer, I have been examining music videos. To the edits, cuts to beat, effects, and style. And "Welcome to Heartbreak" stood out the most. So I decided to give a little info regarding what your seeing in the vid. If you already know the effects that's amazing if you don't take a chance to expand your mind a little.
Vid was Directed by Nabil, filmed in a subway, and features a number of compressed artifacts which usually you don't want in your picture. Combine that with Datamoshing, which is a technique used in video editing where some video frames are removed creating other frames to blend together. Which results in pixelated, choppy imagery, and gives the effect that the video is unrendered. Nabil stated that Kanye gave him the green light (after some nagging) to put the visuals together. He had a strategy of "using calculated moshes, colors and textures to compliment the effect". The song gives off this Haunted vibe to it and the video does a nice job of sharing that bond with the track. But Nabil and Ye' are not the only ones to have used this technique in music videos, the group Chairlift did the track "Evident Utensil" .
Pay attention to the shots in Yeezy's vid and how the video is edited to the beat.
Enjoy.
props to sterogum.com and mtv.com
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