Wednesday, July 14, 2010
Nike Tied Together (RED) Lace Up and Save Lives
Nike is doing a great job on the business side and raising social awareness when they partnered up with RED, and created side their (RED) Laces. (RED) Laces have been all over the world and on some of greatest athletes all over the world sponsored by Nike. Now they have created "Tied Together", which was a five city, 120 hours of racing, with 24 hr relays in five premier cities; New York, London, Milan, Berlin and Paris and now Nike and RED have put together some footage of "Tied Together".
After you check out Nike's and RED's response to this global health crisis of AIDS and HIV. Peep Spike Jonze and Lance Bangs "Lazarus Effect". 30 million people, 30 MILLION PEOPLE!!! that live in Sub-Saharan Africa suffer from HIV. Nonprofit organizations have been able to drop antiretroviral drugs from $27 a day to 40 cents a day. Antiretroviral drugs are drugs that suppress the HIV virus and its stop it's growth throughout the body. The World Health Organization believes that around 9.7 million people are in need of these drugs. Peep the vid down below and watch changes in spirit, mind, body and soul take place. PEACE w0R1D
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment