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In a coming video for his single “Power” that was created by the artist Marco Brambilla, Mr. West is seen standing imposingly with a heavy chain around his neck. As Mr. West raps, the camera slowly zooms out in one continuous, unedited take to reveal him in a classical structure, surrounded by female attendants who are partly or entirely nude; some kneel before him on all fours, others wear devil horns and still others are suspended upside down from the ceiling. The Sword of Damocles hangs precariously over Mr. West’s head, and behind him an unseen executioner is preparing to strike him with a blade.
They also spoke with Mr. Brambilla in which he stated
"It had this very dark, personal conflict within it. Because of his own concept of celebrity and his own notoriety, he’s keenly self-aware of all these things. And it all came out in the music.”
He also explained why he was interested.
“it’s kind of apocalyptic, in a very personal way.”
Check out this from Brambilla's work http://motionographer.com/theater/marco-brambilla-civilization/
Article link down below
http://artsbeat.blogs.nytimes.com/2010/07/29/a-preview-of-kanye-wests-power-apocalyptic-in-a-very-personal-way/?ref=music
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